How does your website perform?
Sure, your website seems fast. It loads...OK.
Google places a lot of emphasis on page speed when their algorithm decides where to rank your website. How fast is your website? Does it load fast over mobile?
What about the layout of your pages?
Google has recently added Layout Shift into their algorythm and will be implementing it in 2021.
Layout Shift is the unexpected shifting of web page elements while the page is still downloading.
The kinds of elements that tend to cause shift are fonts, images, videos, contact forms, buttons and other kinds of content.
Minimizing Layout Shift is important because pages that shift around can cause a poor user experience.
So Google is making it a priority, and so should you!